死亡笔记
【“十五五”开局看河北】政策赋能激发活力 工业经济平稳增长_我的网站
一 | 冀时新闻报道 今年上半年，我省工业生产平稳运行，规上工业增加值同比增长6.1%，制造业增长6.7%。良好运行态势源于一系列惠企纾困、赋能产业的政策举措持续落地。 Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。从工业品直播拓宽市场销路，到政务服务提质增效助企发展，多项实招持续为工业稳步增长提供支撑。在邯郸，晶通公司深耕装配式建筑研发与应用，常态化开启工业品线上直播后，为了让内容更具说服力，他们把直播搬进产品展厅、生产车间与工程项目现场，即便相隔千里，客户也能直观全面了解企业的综合竞争力。晶通建筑科技股份有限公司董事长 姜凯宁：我们也是希望通过直播给我们带来更多的流量。我们有很多的技术发明，包括实用新型专利的积累，跟基建相关的、跟混凝土相关的、跟钢结构装配式相关的。
二 | 日积月累的专业输出，让企业的抖音账号粉丝从最初一千人增长至1.6万人，上半年，企业依托直播达成订单总额超800万元，沉淀精准客户线索700余条。晶通建筑科技股份有限公司董事长 姜凯宁：通过直播获客转化成实际的订单业务已经占到我们整个业务量的20%了，我们希望是达到我们总业绩量的50%以上。工业品电商直播，是我省助力工业企业拓宽销路、降本增效的重要抓手。截至7月上旬，全省开展直播的工业企业超过1.6万家，其中工业品直播企业超过9000家。实现所有县（市、区）全覆盖。上半年，网上商品零售额同比增长11.1%。
三 | 经贸大学经济学院院长 王晓洁：工业品电商直播不是简单的线上卖货，而是工业企业数字化转型、稳市场、稳生产的一个重要抓手。它彻底打破了传统工业品销售地域受限、获客成本高、渠道单一的瓶颈，让我们的企业直接面向全国乃至全球市场，有效拓宽了销路、盘活了产能、稳定了订单。同时，以销促产、反向赋能，优化生产端升级，推动了产业集群提质增效，有效对冲市场压力、稳住了工业基本盘，成为支撑我省工业经济平稳运行、培育产业新动能的重要增量。采访过程中，企业还普遍反映，持续优化的营商环境，贴心靠前的政务服务，让他们感受尤为深刻。在石家庄鹿泉区，云织兰纺织公司订单已经排至年底，企业全年销售收入预计增长20%。负责人告诉记者，现在他全身心扑在经营生产上，其他诸如手续办理、政策申报、水电用能保障等各类涉企事项，他全都不用操心。云织兰纺织科技有限公司人事经理 司绍永：说实话真的是一个大的转变，以前是我们上门办事，现在是有什么问题，人家直接上门解决。今年以来，我省不断提升政务服务质效，优化政务服务平台功能，扎实推进"高效办成一件事"；进一步降低物流成本，深化"共享物流"模式，加快完善现代商贸流通体系；坚决破除依法平等使用生产要素、公平参与市场竞争的各种障碍；一系列有温度的政策举措持续发力，不断提升企业的获得感。省发展改革委民营经济发展局局长 黄文忠：比方说，项目建设过程中有融资需求，近期我们联合省级15家银行机构，建立了融资协调工作机制。省发改委一手托两家，一手帮着企业说清楚项目，一手帮着银行看清楚项目，快速解决资金问题。惠企政策精准落地、政务服务持续升级、要素保障全面靠前，点燃企业生产、投资、扩产的积极性。我省内需潜力陆续释放，新动能不断扩大，高质量发展的步伐更加稳健有力。
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